Generation X

Who is Generation X? Most say that it are those that where born between 1965 and 1980, do you fall in the category? I for one do and sometimes don't know what to think of this label, that is on my Generation. For the longest of time this group have been the Media whipping post, being described as over educated slackers.

But in the latest study we are shown to be self-relent, could this be from the unstable family lifestyles that we where brought up in? We are described today as being entrepreneurial, techno focused, media savvy, socially tolerant.

So what kind of Advertising works best for this group of American's? Probably Fast Paced Living inclined will work the best, there also have to thought into multi purpose selling points that will have to be highlighted. More and more Gen Xers are becoming Family orientated and there fore their desire for practical home life is being addressed in the society, Big Family Rooms are making a come back, due to the Gen Xers desire to have their Family be a successful part of their life. This could be due to the lifestyle of high Divorce Rates that they grow up in.