Types of Consumer Products

Did you know that there are different types of Consumer Products? First of all what is a Consumer Product, a Consumer Product is anything that is bought to fill a need. So what are the types of Consumer Product's; the first one is Convenience Products, second is Shopping Products, third is Specialty Products and lastly is Unsought Products. Lets look at each of these and discuss what they are.

"Convenience Product" is the quick buy item's that we usually don't go looking for; like candy, soda's, car washes, combs and the such. These are the items that we don't plan on buying, and really don't put that much thought into. We usually get these item has a second buy when we are out looking at something else, like when we go to the Grocery Store and they are in most every store.

"Shopping Products" these are the items that are more expensive then Convenience Products, so the consumer usually spends more time comparing several brands, stores, or styles before choice and planning the buy. These items are like a washer and dryer, refrigerator, televisions, furniture, clothing. These are the items that we will usually have for a longer period of time and we usually want to get the biggest bang for our buck.

Now lets look at "Specialty Products" these items are more expensive then Shopping Products, and there is usually lots of Planning that takes place before the purchase is made. Also the customer most of the time only wants one Brand Name and will not settle for any other; like Rolex, Bose, or Corvette. When these items are bought it is to reflex a certain status to the world, and a lot of show sometimes go with it after the purchase. Most of the time you have to go to a specialty store to buy.

Lastly is "Unsought Products" these items are the things that the buyer usually are not seeking, and many of them are New Products. These items are tings that we do not like to spend money on or care to think about, like insurance, burial plots, encyclopedias. These items are usually have aggressive selling techniques, and a sales force actively seeking consumers.