One of the lowest cost forms of advertising is the Yellow Pages but yet it is one of the best forms of advertising. Back in the day there where only the Big Yellow Pages Books that some ended up on the Front Porch, with out no one seeing who delivered them.
Now days time have change, but we still get the Yellow Book on the porch, but we also have it online yellow.com is just one. Even today The Yellow Book is a great way to find something, so for a shopper it is a great thing to know how to use. And with this ease of use come mass usage and wide distribution, makes it a great form of Advertising.
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5 comments:
The online Yellowbook is yellowbook.com. Not sure what yellow.com is.
Not sure when you last checked but there is very little that is LOW COST about Yellow Pages advertising.
yellow.com is another form of Yellow Book. But is the Yellow Pages as Expensive as TV? Or Radio, and does it have a Selective Audience Group?
How many yellow pages do we need? It seems like I get one every couple of months. There should be a limit on them. The extra ones just go to the recycling bin.
I love the old school yellow pages you flip to the section needed and usually in less than a minute maybe two you have 5 numbers for the service that you are in need of. Although like many other things they have gone online I don’t like it as much because not as many people are listed online as in the actual book from what I understand it cost more to list online as well and if you already have a website for your business why pay extra to get the yellow pages ad.
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